douban.com

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douban.com is ranked #2,577 in the Tranco list of the world's most popular websites (list of Oct 13, 2026), down 99 places in four weeks. The domain was registered on Sep 19, 2004, 22 years ago, through Alibaba Cloud Computing (Beijing) Co., Ltd., and is paid up until Sep 19, 2027. Its homepage uses Matomo.

Global rank

#2,577

▲ 20 this week

Domain age

22 years

since Sep 19, 2004

Technologies

detected on the homepage

SEO score

67/100

homepage checks

Popularity rank

#2,577 of the top 1 million sites in the Tranco research ranking, which averages several traffic and DNS sources over 30 days. Best rank in the period shown: #2,313.

Weekly Tranco rank (lower is more popular).

See where douban.com sits in the top 10,000

Domain registration

Registered: Sep 19, 2004 (22 years ago)
Expires: Sep 19, 2027
Registrar: Alibaba Cloud Computing (Beijing) Co., Ltd.
Name servers: ns3.dnsv4.com, ns4.dnsv4.com
DNSSEC: Not signed

From the registry's public RDAP record, checked Oct 1, 2026.

Technology stack

Analytics

Matomo

Detected from the homepage HTML and response headers on Oct 14, 2026. Tools loaded only after scripts run (or after consent banners) may be missing.

Homepage SEO check

Checked from the HTML our scanner received on Oct 14, 2026. Content added later by JavaScript isn't counted.

67/100

https://www.douban.com/

豆瓣

提供图书、电影、音乐唱片的推荐、评论和价格比较，以及城市独特的文化生活。

10 passed · 11 warnings · 2 failed

Content

!Title2 characters — aim for 15–65
!Meta description36 characters — aim for 50–170
✓H1 headingExactly one H1
✓Subheadings24 H2 headings
!Image alt text12 of 67 images have no alt text
✓Content lengthAbout 2,658 words

Indexing

✓IndexableNo noindex directive
!Canonical URLMissing
✓robots.txtFound
✓XML sitemapFound
✓Language attributezh-cmn-Hans
!Structured dataNo JSON-LD or microdata

Social sharing

✕Open GraphMissing
!Twitter / X cardMissing

Technical

✓HTTPSServed over HTTPS
✕Mobile viewportMissing
!FaviconMissing
✓Character encodingUTF-8

Security headers

!Strict-Transport-SecurityNot set
!Content-Security-PolicyNot set
✓Clickjacking protectionSet
!X-Content-Type-OptionsNot set
!Referrer-PolicyNot set

Server response

Final URL: https://www.douban.com/
HTTP status: 200
Server: dae
Response time: 533 ms (first byte 533 ms, from our scanner in a US data centre)
HTML size: 89 KB
Compression: br

Sites ranked near douban.com

Rank	Website	Registered	Built with
#2,572	hollywoodreporter.com	1995	WordPress, Nginx, jQuery
#2,573	ucl.ac.uk	—	Cloudflare
#2,574	gboxlab.com	2022	Cloudflare, jQuery, Google Analytics
#2,575	icndns.net	2004	—
#2,576	pypi.org	2015	Fastly, Font Awesome
#2,578	express.co.uk	1995	Amazon CloudFront, Nginx, Amplitude
#2,579	starbucks.com	1993	Next.js, React, Azure Front Door
#2,580	pphosted.com	2007	—
#2,581	slackb.com	2017	Envoy
#2,582	nflxext.com	2011	—

Questions about douban.com

How popular is douban.com?

douban.com is #2,577 worldwide in the Tranco list published Oct 13, 2026.

How old is douban.com?

douban.com was registered on Sep 19, 2004, which makes the domain 22 years old.

What is douban.com built with?

We detected Matomo on its homepage.

Who is the registrar of douban.com?

Alibaba Cloud Computing (Beijing) Co., Ltd., according to the registry's RDAP record.