mattel.com

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mattel.com is ranked #8,744 in the Tranco list of the world's most popular websites (list of Oct 13, 2026), up 102 places in four weeks. The domain was registered on Jun 5, 1995, 31 years, 4 months ago, through MarkMonitor Inc., and is paid up until Jun 4, 2027. Its homepage uses Astro and Google Tag Manager. It is served through Netlify.

Global rank

#8,744

▲ 175 this week

Domain age

31 years

since Jun 5, 1995

Technologies

detected on the homepage

SEO score

82/100

homepage checks

Popularity rank

#8,744 of the top 1 million sites in the Tranco research ranking, which averages several traffic and DNS sources over 30 days. Best rank in the period shown: #5,687.

Weekly Tranco rank (lower is more popular).

See where mattel.com sits in the top 10,000

Domain registration

Registered: Jun 5, 1995 (31 years, 4 months ago)
Expires: Jun 4, 2027
Registrar: MarkMonitor Inc.
Name servers: ns1.markmonitor.com, ns2.markmonitor.com, ns3.markmonitor.com, ns4.markmonitor.com, ns5.markmonitor.com, ns6.markmonitor.com, ns7.markmonitor.com
DNSSEC: Not signed

From the registry's public RDAP record, checked Oct 7, 2026.

Technology stack

JavaScript frameworks

Astro

Analytics

Google Tag Manager

Hosting

Netlify

Detected from the homepage HTML and response headers on Oct 14, 2026. Tools loaded only after scripts run (or after consent banners) may be missing.

Homepage SEO check

Checked from the HTML our scanner received on Oct 14, 2026. Content added later by JavaScript isn't counted.

82/100

https://about.mattel.com/

Mattel | About

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!

16 passed · 4 warnings · 2 failed

Content

!Title14 characters — aim for 15–65
!Meta description182 characters — aim for 50–170
✕H1 headingMissing in the served HTML
!SubheadingsNo H2 headings in the served HTML
iImage alt textNo images in the served HTML
✕Content lengthAbout 0 words in the served HTML

Indexing

✓IndexableNo noindex directive
✓Canonical URLhttps://about.mattel.com
✓robots.txtFound
✓XML sitemapFound
✓Language attributeen
ihreflang11 language alternates
!Structured dataNo JSON-LD or microdata

Social sharing

✓Open GraphTitle, description and image set
✓Twitter / X cardsummary_large_image

Technical

✓HTTPSServed over HTTPS
✓Mobile viewportFound
✓FaviconFound
✓Character encodingutf-8

Security headers

✓Strict-Transport-SecuritySet
✓Content-Security-PolicySet
✓Clickjacking protectionSet
✓X-Content-Type-OptionsSet
✓Referrer-PolicySet

Server response

Final URL: https://about.mattel.com/
HTTP status: 200
Server: Netlify
Response time: 7.82 s (first byte 7.74 s, from our scanner in a US data centre)
HTML size: 1.9 MB
Compression: br

Sites with a similar tech stack

Rank	Website	Built with
#8,223	mirakl.net	Astro, Netlify, Google Tag Manager
#895	netlify.app	Astro, Netlify, Google Tag Manager
#3,671	netlify.com	Astro, Netlify, Google Tag Manager
#9,021	playfootball.games	Astro, Netlify, Google Tag Manager

Sites ranked near mattel.com

Rank	Website	Registered	Built with
#8,739	jqueryui.com	2008	WordPress, Cloudflare, jQuery
#8,740	anydns.com	1998	—
#8,741	al.com	1997	—
#8,742	lcw.com	1996	Akamai, Google Tag Manager
#8,743	finra.org	2007	Drupal, cdnjs, Cloudflare
#8,745	vidmate-official.com	2022	React, Cloudflare
#8,746	officedepot.com	1995	Akamai, Google Fonts
#8,747	coupert.com	2014	Cloudflare
#8,748	awsdns-22.co.uk	2010	—
#8,749	pib.gov.in	2005	—

Questions about mattel.com

How popular is mattel.com?

mattel.com is #8,744 worldwide in the Tranco list published Oct 13, 2026.

How old is mattel.com?

mattel.com was registered on Jun 5, 1995, which makes the domain 31 years, 4 months old.

What is mattel.com built with?

We detected Astro, Google Tag Manager and Netlify on its homepage.

Who is the registrar of mattel.com?

MarkMonitor Inc., according to the registry's RDAP record.